Our Philosophy
Our philosophy is simple — food should be authentic, well crafted and delicious.
We practice this in everything we create, from signature dishes for large—scale events, to artisanal canapés for intimate gatherings.
When we come together at the table, we say, ‘noushe jân.’ Literally, it means, ‘may it nourish your soul.’ Our way of saying ‘bon appetit!’
Our Story
Born into a vibrant culture of gracious Persian hospitality, Iman has always had a love for bringing people together. In pursuit of this, Iman left Iran in 2000 to continue studies in Hospitality Management and Marketing. After several years working in both the UK and Canada, he came to appreciate that food was his genuine passion.
Founded in 2015, Noushe offers full-service catering and personalized culinary experiences influenced by the rich history of Persian food. Delicate and delicious, with real depth of flavour and harmony: true to tradition, but with subtle adaptation bringing it into the contemporary world.
Iman is at his best when creating and cooking, testing and tasting new menus, and tweaking old favourites for Noushe.
Noushe Market
Shop your Noushe favourites online & get them delivered to your doorstep or visit our Cabbagetown storefront.
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